By cost per viewer, Super Bowl ads are far from football's best deal

Welcome back to Bucholtz Sports Media! Today's analysis post is exclusively for our premium subscribers, who you can join here for $5 a week or $50 a year. Now, on to the piece... Over most of the last decade, Super Bowl ads cost more per viewer than many regular season ads A NBC graphic for Super Bowl LX (NBC.) Imagine that you're in a meeting of top executives for a company that wants to advertise to NFL fans. There are two competing proposals on the table: one is to buy an ad during the...