How well will the 'Hockey Night In Canada' brand work for the PWHL and the CBC?

Welcome back to Bucholtz Sports Media! This post is an exclusive for our premium subscribers, who you can join here. Now, on to the piece... 'Hockey Night In Canada' returns with eight weeks of PWHL games CBC and PWHL logos. (CBC.) A notable part of June's news that the Canadian Broadcasting Corporation would no longer be carrying NHL games (at least for the short-term future) was that they would retain their famed Hockey Night In Canada brand. At the time, CBC announced only a planned...