The level of NBA Finals viewership success may depend on how well the Spurs can rise to the occasion

Welcome back to Bucholtz Sports Media! This post is an exclusive for our premium subscribers, who you can join here. Now, on to the piece... Can the Spurs make this a NBA Finals to remember? A graphic for the NBA Finals' Game 2 (@NBA on X.) On the surface, everything's set up very well for the NBA Finals from a ratings perspective. The New York Knicks, from Nielsen's largest designated media market, are in the Finals for the first time since 1999. (And while the San Antonio Spurs only...