Nielsen's Super Bowl final viewership update matters, but also shows current updating problems across media


Welcome back to Bucholtz Sports Media! This analysis post is meant for our premium subscribers; you can join them here for $5 a month or $50 a year. (However, if any premium subscribers want to forward it to others, feel free.) Now, on to the news... Nielsen Super Bowl viewership total rises, but that illustrates current media updating issues On Thursday, measurement company Nielsen announced that their final actual average viewership number for Super Bowl LX was 125.6 million viewers. That's...

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