Sacramento State's MAC media numbers are badly-calculated, but what is the right approach?

Welcome back to Bucholtz Sports Media! This analysis piece is an exclusive for our premium subscribers; you can join them here for just $5 a month. Now, on to the news... Media value estimations for DI football are in the spotlight around Sacramento State's move to the MAC A Sacramento State Hornets logo. (YouTube.) While we're a long way from the next actual college football games, there's been some interesting business news there lately. Chief amongst that is the Sacramento State Hornets...