Successful aging athletes provide tremendous sports business benefits

Welcome back to Bucholtz Sports Media! This analysis post is an exclusive for our premium subscribers; you can join them here for $5 a month or $50 a year. Now, on to the piece... How still-successful aging athletes can pay off for sports business LeBron James in 2022. (Erik Drost on Flickr, via Wikipedia.) Something that's been on my mind lately in several different sports contexts is the impact of athletes' age. There's strong evidence that in most cases (there are always exceptions),...