Thinking beyond football: Final Four shows football-only focus isn't the only way for athletic departments

Welcome back to Bucholtz Sports Media! This analysis post is an exclusive for our premium subscribers, who you can join here for $5 a month. Now, on to the piece... Thinking beyond football The Final Four teams, and then a screengrab of Michigan's title win (eBay/Bleacher Report on YouTube.) An idea's been percolating in my mind since seeing the men's basketball NCAA Tournament Final Four of Michigan, Arizona, Illinois, and UConn. That tournament wrapped up last Monday with Michigan beating...