Bucholtz Sports Media

Welcome back to Bucholtz Sports Media! This post is free for everyone thanks to our premium subscribers. You can join them here for $5 a month. Now, on to the news... The Nielsen logo. (Nielsen.com.) Super Bowl pilot program may lead to bigger ratings changes There have been several major changes in the way Nielsen measures U.S. TV ratings over the past number of years, including expanding their tracking of out-of-home viewing, incorporating first-party streaming data with their panel data,...

Welcome back to Bucholtz Sports Media! This post is exclusively for our premium subscribers, who make this whole project work. You can join them here. Now, on to the news... Katie Uhlaender's CAS case for Olympic skeleton inclusion raises notable competition questions, which games can help with Katie Uhlaender in a 2025 skeleton event at Lake Placid. (CBC News.) The Milano-Cortina Olympics are set to start this week (events Wednesday, beginning with curling, opening ceremonies Friday), but...

Welcome back to Bucholtz Sports Media! This post is free for everyone thanks to our premium subscribers, who you can join here for $5 a month. Now, on to the news... Peter Murray becomes CEO of PBA, head of media for Lucky Strike Entertainment Peter Murray (R) presenting Kayla Harrison with a million-dollar check for a Oct. 2021 Professional Fighters League title. (Cooper Neill/PFL.) Some notable news in the sports executive world broke Wednesday, with the Professional Bowlers Association...

Welcome back to Bucholtz Sports Media! This post is exclusively for our premium subscribers; you can join them here for $5 a month or $50 a year. Now, on to today's topic... CFP National Championship TV numbers alone don't prove the playoff should eternally be 12 teams A graphic of Indiana Hoosiers players celebrating their 2025-26 college football national title. (Big Ten Football on YouTube.) An important mantra in many fields of analysis is that "Correlation does not imply causation."...

Welcome back to Bucholtz Sports Media! This post is free for everyone thanks to our premium subscribers, who you can join here. Now, on to the news... NFL viewership records just keep coming It's been a very, very good year for the National Football League in terms of viewership. Particular record highs came from their Thanksgiving numbers, their Thursday Night Football numbers, and the Packers-Bears wild-card round game, but all of those fit into a larger story of NFL viewing dominance....

Thanks for reading Bucholtz Sports Media! I appreciate everyone who spends their time with an independent outlet like this one. This post is free for everyone to read, but if you'd like to join the premium subscribers who make this all work (and receive bonus posts, Discord server access, and more), you can do so here for just $5 a month. Now, on to the analysis... How much could a Miami title change the ACC narrative? A Miami graphic ahead of the CFP National Championship. (@CanesFootball on...

Welcome back to Bucholtz Sports Media! This post is an exclusive for our premium subscribers, who make this whole thing tick. You can join them here for just $5 a month. Now, on to the news... NFL coaching moves mid-playoffs are unlikely to detract from viewer interest in games A Giants' graphic for John Harbaugh's hire (giants.com). Saturday saw two NFL divisional round playoff games, with the Denver Broncos edging the Buffalo Bills 33-30 in overtime (but losing Bo Nix along the way) and the...

Welcome back to Bucholtz Sports Media! This post is free for everyone thanks to our premium subscribers, who you can join here. Now, on to the news... The 33rd Team wraps up multimillion Series B round of funding An image from The 33rd Team's website. The 33rd Team has been an interesting company to track over the years. They started as what was largely a football media company focused on the NFL, using founder and CEO Mike Tannenbaum's connections from his decades in that league to stand out...

Welcome back to Bucholtz Sports Media! This post is free for everyone thanks to our premium subscribers; you can join them here for $5 a month or $50 a year. Now, on to the news... Bears-Packers pays off for Amazon, NFL As regularly discussed here around ratings, important factors in any viewership number include the teams or markets involved and the quality of the game. For the first weekend of this year's NFL playoffs, perhaps the best matchup from a teams/markets standpoint was the NFC...

Welcome back to Bucholtz Sports Media! This post is an exclusive for our premium subscribers; you can join them here for $5 a month. Now, on to the main event... College Football Playoff Final matchup shows increased room at the top An ESPN/CFP graphic for the 2025-26 College Football Playoff. For much of the history of top-tier NCAA college football, only a very few teams have had any actual hope of claiming a national title even going into the season. This was largely true even in the...